CONSULTATION : 1 on 1 CALL ( 15-30 mins )
- Minimizes Misunderstandings: Direct communication allows both parties to express ideas clearly. It ensures you understand their vision and allows them to ask questions or make clarifications.
- Aligns Expectations: It helps establish mutual understanding about what can be expected in terms of timelines, revisions, and final deliverables, reducing the risk of surprises later in the process.
CALL LINK WILL BE SENT UPON PURCHASE.
1. Client Overview
- Business Background: The business’s mission, values, and target audience. Understanding your brand will help inform the design direction.
- Goals & Expectations: What is the primary objective of the design project? Are you looking to refresh their brand, create marketing materials, or develop something new (e.g., website, logo, social media graphics)?
- Brand Personality**: How do they want their brand to be perceived (e.g., professional, friendly, innovative)? This will guide color palettes, typography, and design style.
2. Project Scope & Deliverables
- Type of Project: Is it a logo, brochure, website, advertisement, etc.? Clarify what exactly is required.
- Format & Sizes: Confirm what sizes/formats are needed for various mediums (print, digital, social media, etc.).
- Number of Revisions: expectations for how many rounds of revisions the client can request up to 2.
3.Design Preferences
- Style Preferences: Examples of designs or aesthetics you like (and dislike). This could include color schemes, typography, imagery, and design style (minimalist, vintage, modern, etc.).
- Mood Board: If applicable, if you have compiled a mood board or reference images to help visualize their ideas.
4. Target Audience
- Audience Demographics: Who are your targeting (age, gender, interests, profession, etc.)? The design should resonate with this audience.
- Audience Needs & Pain Points: Understand what the target audience values, needs, and responds to in design.
5. **Branding Guidelines & Assets
- Existing Brand Elements: Do you already have a logo, color palette, fonts, or any brand guidelines? Make sure the new design aligns with these elements or refreshes them.
- Assets: Can you provide any images, logos, or graphics that need to be incorporated into the design.
6. Timeline & Budget
- Deadline: When do you need the final deliverables? Are there any key milestones or events tied to the project?
- Budget: Understand your budget for the project to guide how much time and effort can be allocated to different aspects of the design.
7. Content & Copy
- Text/Copy: Will you be providing the text, or do you need to assist with copywriting? Confirm the scope of the content creation.
- Content Approval: Discuss the approval process for text and content.
8. Technical Requirements
- File Formats: Determine if they need specific formats (e.g., PSD, AI, PDF, PNG, SVG, etc.) for different purposes.
- Print or Web Requirements: For digital, check what platforms or screen sizes the design will need to work on.
9. Collaboration & Communication
- Feedback Process: How will feedback be shared? Will you provide feedback via email, during a meeting, or using a design collaboration tool (e.g., InVision, Figma)?
- Point of Contact: Who will be the main person responsible for approvals and feedback? Discuss the hierarchy for decision-making.
10. Success Metrics
- How to Measure Success: What does success look like for you? Increased sales, brand recognition, higher website traffic, etc.?
11. Additional Considerations
- Legal or Copyright Issues: Are there any copyright restrictions or legal aspects to be aware of (e.g., stock images or third-party design)?
- Future Work: Is there potential for ongoing or future design projects, like marketing materials, packaging, or a website redesign?
By covering these areas in your consultation, I will have a clear understanding of your vision, needs, and expectations, ensuring I can create designs that align with your goals.